I believe that design makes technology more human. With a background in graphic design, I have focused much of my work on fast, agile prototyping within a context of a product story. User-focused design and serial thinking are the emphasis of my work and my goal is to humanize digital brand experiences.

Apple Support App

Shaping the app experience through high-impact feature design.

Trade In

Seamlessly integrate Trade-In program awareness into the repair reservation process. Introduce Trade-In option during repair booking. Offer estimated value and benefits.

Gen AI in Support App

Provide summarized and focused answers to customer queries using a mix of live and pre-generated responses. This approach aims to expand coverage to thousands of topics, achieving parity with the topics currently covered by Siri - Device Expert.

Express Replacement

Integrating trade-in information into the digital reservation flow will guide customers to the best device solutions, improving their experience. Designing a checkout experience within the App so customers can conveniently purchase the replacement.

Support App Redesign

Leverage hard-earned wisdom from Support App 3.0 to create the most simplified, consistent, and relevant support experience for customers